Granicus Looking for Digital Marketing Manager at United States (remote) Full Time

Granicus is the leading provider of citizen engagement technologies and services for the public sector, bringing governments closer to the people they serve with the first-and-only Government ExperienceCloud. Granicus works with more than 5,500 government organizations and connects more than 300 million people in the largest Citizen Subscriber Network of its kind.

Do you want a role with a creative, results-driven, fun, and innovative marketing team? This position is your opportunity to join Granicus, the fastest-growing software provider for the public sector. This role will be integral to executing the marketing team’s strategic campaigns by building and implementing digital marketing campaigns across multiple channels and platforms

You will be a part of a hard-working team that values individual drive and initiative, as well as teamwork and comradery. At the end of every day, you will know that your work makes a difference. Our products and services improve the efficiency of government and the quality of people’s lives, and you can join us in this important work.

This role requires excellent skills, flexibility, attention to detail, organization, and ability to prioritize in a fast-paced and dynamic environment. The Digital Marketing Manager will report to the Director of Marketing Communications and will work closely with all areas of the marketing team. Granicus is looking for a collaborative and innovative digital marketer that has a strong grasp of current marketing trends and strategies and the ability to lead integrated digital marketing campaigns.

Granicus is a remote first company. While we have virtual teams, you have the option for in-office work should you be located near one of our hubs.

*starting rate may vary by experience and/or location

Granicus is subject to the Executive Order requiring employees of federal contractors to be fully vaccinated for COVID-19.

Additional Information

(Colorado only*) Minimum salary $75,000-$85,000 + bonus + benefits

*Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired into our offices in Colorado.

Responsibilities:

• Build, plan and implement a digital marketing strategy with organic search, paid search, display advertising, and social media
• Maintain consistent brand messaging across all platforms
• Identify trends and optimize spend and performance based on insights
• Collaborate with internal teams to create landing pages and optimize the user experience
• Recommend changes to website, content, linking and other factors to improve SEO positions for target keywords and optimizing campaigns
• Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Research and analyze competitor advertising links

Skills/Requirements:

• BS/MS degree in marketing or relevant experience
• Proven working experience in digital marketing
• Experience leading, managing, and optimizing organic search, paid search, display advertising, and social media while on a budget
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Strong analytical skills and data-driven thinking
• Project management skills and an understanding of how to manage the priorities of multiple stakeholders
• You possess the ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important
• You are a self-starter with the curiosity to expand the scope of assigned projects and tasks as needed
• You are passionate and/or experienced in working with public sector entities

Benefits: At Granicus, we offer a competitive benefits package that allows employees to tailor benefits to their needs. Benefits listed below are for employees based in the U.S.

– Flexible Time Off

– Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance

– 401(k) plan with matching contribution

– Tuition & Training Reimbursement

– Paid Parental Leave

– Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance

– Group legal coverage

– Transit and/or parking supplement for office-based employees

– Free snacks and drinks in our offices

– And more!

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.