Lululemon Hiring for Director, Community, APAC Job at Hong Kong Island Full Time
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
At the centre of what we do is build authentic communities with a passion for holistic wellbeing – for lululemon that means physical movement, mental health and social connection. This teams purpose is to drive brand credibility and influence through strong relationships within our ambassadors, athletes and brand experience programs. The scope ranges from leading programs at APAC , City and Store levels and partners with community leads in multiple countries across the region.
A day in the life:
Deliver Community Priorities the regional brand calendar. Covering, IDEA moments, new store opening and retail community training
Deliver Ambassador & Sport marketing strategy in partnership with global
Partnership with the brand team, activation strategy to drive categories of Run , Train , Men
Deliver Ambassador guidelines and influencer tracking suppport for all regions
Lead & Coach country community teams to deliver local activations; From planning to execution to partner selection
Qualifications:
10+ years experience in marketing with preference in influencer marketing
5+ athlete relationship management or community / City Marketing
Proven track record in program management
Proven examples in developing Brand Ambassadors and Partnerships that reinforce brand values
Must haves:
Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
Communicates with honesty and kindness, and creates the space for others to do the same.
Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
Fosters connection by putting people first and building trusting relationships.
Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
