Steelcase Looking for Senior Digital Marketing Specialist at Grand Rapids, MI Full Time

Steelcase is hiring a Senior Digital Experience Specialist Or Digital Experience Specialist to drive business growth by optimizing the audience experience across all digital touchpoints. You will define the strategy for each digital project and campaign you are responsible for working closely with the digital marketing promotions, content, and analytics team to create and execute the strategy. You will be responsible for creating the digital experience brief per project and campaign and communicating the brief with internal clients and managing milestones for each initiative. You will work with a global team of experience leaders to ensure all campaigns and project strategies align with the business goals.

Who You’ll be Working With:

This role is part of the Digital Marketing Team and sits on the Experience Team. You will partner closely with our Content, Promotions, and Analytics Team as you define the best experience for our audiences across all touchpoints. You will also work with cross functionally depending on the project or campaign needs.

Key Responsibilities:

• Responsible for creating the digital strategy and lead the execution of the experience brief for your internal clients

• Define the digital touchpoints per campaign or project working cross functionally with the digital marketing team to execute on the strategy

• Responsible for gaining alignment and project timing across teams based on the brief

• Accountable for the key milestone communications with internal client along with managing the process with the internal teams to stay on track with timing for the project or campaign

• Work closely with team of Experience Leaders to manage digital marketing global calendar and strategize on when the project or campaign best fits the calendar based on business needs

• Partner with analytics team to have an understanding of our audiences across platforms to help inform your experience strategy along with a clear measurement strategy per project or campaign

• Responsible for the optimization strategy that focuses on the audience experience, using A/B testing and personalization to improve customer journeys

• Accountable for understanding the entire journey of a user across touchpoints and designing your strategy that enhances the digital experience for our audiences

• Have a deep understanding of the process for executing content on the website, development needs and sprint cycles, and promotional tools for internal and external audiences

• Contribute to new ideas on ways to better engage our audiences across digital touchpoints and improve our website experience

Skills/Abilities:

• Superior written and verbal communication skills; able to communicate clearly and in a compelling manner to audiences of various levels

• Ability to quickly understand clients’ needs, build on-going relationships, and test and create solutions

• Ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly fluid environment. Adapt at managing through ambiguity and practicing judgment.

• Ability to work independently and collaboratively as part of a team

• Highly organized and detail-oriented with ability to develop, manage, and prioritize multiple marketing programs

• Strong project management skills for managing and prioritizing multiple projects across the digital marketing team

Education/Experience:

• Bachelors degree in Marketing, Business or related field required

• Minimum 2 to 4 years of relevant work experience in digital marketing strategy preferred

Why People Choose to Work With Us:

At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.

Who We Are:

Organizations around the world trust Steelcase to help them create places that help people work better, be inspired, and accomplish more.

We design, manufacture, and partner with other leading organizations to provide architecture, furniture, and technology solutions – accessible through a network of channels, including over 800 Steelcase dealer locations. Steelcase is a global, industry-leading, publicly-traded company with fiscal year 2021 revenue of $2.6 billion.

What Matters to Us:

More than qualifications, we’re looking for talent and potential. We are proud to have a diverse and inclusive workforce, and we’re always looking to improve our global community. We value applicants who are comfortable interacting with people different from themselves, building mutual respect and positive relationships. We invite people from all backgrounds and genders to apply. If we can make the application process easier through accommodation, please email us at [email protected].

Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. We are proud to be recognized for our inclusive workforce by the Corporate Equality Index for the past nine years.

If you’re interested in Steelcase, but this isn’t the right time or role, join our Talent Community to be updated on future openings in your area(s) of expertise.