Tesorio Looking for Director Of Product Marketing at Cana, Virginia Full Time

Our mission is to build financial management technologies that enable the world’s most important companies to grow more quickly in a sustainable way that’s good for people, the planet, and business. When companies have strong cash flow performance, they can shift from short-term acrobatics to long-term growth and innovation. That begins with getting your cash in the door through Accounts Receivable Automation. The Opportunity Cash flow is the toughest financial statement to understand but it’s fundamental to funding your own growth. We build the most intuitive and actionable tools for companies to optimize cash flow performance. Our platform analyzes billions of dollars of B2B transactions each year, users spend 70% of their workday in Tesorio, and we save finance teams thousands of hours. As a result, they can invest more confidently and anticipate their capital needs further in advance. Our Accounts Receivable Automation platform is a leader in the market. We were named to the Top 50 Accounting & Finance Tools by G2 for 2022 and we were selected for the Intelligent Applications Top 40 by leading VCs and Goldman Sachs. Our customers are proud to say they partner with Tesorio. We’re growing quickly and working with the world’s best companies, like Bank of America, Slack, Twilio, Box, and Ripple. We are well funded and backed by top investors including Madrona, First Round Capital, Y Combinator, and Floodgate. We’re also backed by tenured finance execs, including the former CFOs of Oracle and NetSuite. To accelerate our growth trajectory, we’re now looking for a Director of Product Marketing to drive all aspects of product marketing for Tesorio. The ideal candidate is passionate about customer storytelling and is a proven strategic and operational leader with technical acumen. They also love being a player/coach, are an experienced people manager, and have strong B2B SaaS experience. As the Director of Product Marketing, you will own and drive strategy and roadmap execution for an innovative product that solves real problems for the office of the CFO and the Accounts Receivables team. This highly strategic role will have you constantly collaborating with the founder and senior leaders from across Tesorio and will have a material voice in shaping the future of the company. This role reports directly to the VP of Marketing and will be one of the key leaders for the entire marketing organization. We are a diverse, distributed workforce in 8 countries across North and South America. We don’t believe that people need to sacrifice being close to their families and where they’d prefer to live in order to do their best work. Your Motivators – Creating Differentiated Positioning and Messaging that is clear at both the platform and product levels. You love to and understand how to frame business problems and tie to Enterprise value propositions. You want an opportunity to develop and evolve Tesorio’s narrative and to enable it to be retold throughout the marketplace. – Customer Storytelling – You get energized by telling customer stories and building Enterprise case studies. – Translating competitive landscape insights into Sale Enablement materials. You enjoy transforming your deep understanding of market dynamics and competitive landscape into effective and actionable content that enables your sales partners to effectively differentiate Tesorio and convert pipeline to closed-won deals. – Generating Thought Leadership content by collaborating cross functionally to develop and deliver effective thought leadership materials. – Working with Sales and Customer Success to identify and build Customer Advocates, and help bring their stories to life through case studies, videos, testimonials, and more. – You love Data and Metrics. Everything you do is grounded in numbers. Responsibilities – Create GTM strategies and the resulting executional deliverables based on identifying macro/micro marketplace opportunities, competition and customer insights. – Craft differentiated messaging and positioning that is engaging, concise and compelling. – Build a team that brings together and unifies the sales, product, construction, customer success, and marketing functions. – Product Launches: Build and drive the go to market strategy for all product releases and leverage customer insights to impact product roadmap. Bring new products to market both internally through enablement as well as externally through all marketing channels. Partner effectively with Product and Engineering teams for product evolution. – Generate customer-facing and sales-enabling thought leadership content. – Provide the sales team with effective Competitive insights, battlecards and differentiated messaging. – Work with Sales and senior leaders to create effective and scalable Pricing. – Bring your deep marketplace knowledge, in partnership with the Product and Engineering teams, to heavily influence the product roadmap. – Your performance will be measured by your ability to execute and achieve measurable results including fueling customer acquisition, engagement and retention. Achievements – BA/BS degree or equivalent practical experience – 12+ years of marketing experience, preferably with 7+ years of product marketing experience in B2B SaaS – 3+ years of leadership experience managing and developing talent – Deep experience selling into the office of the CFO – Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact – Experience working closely with B2B GTM teams including playbook rollouts – Highly cross-functional, detail-oriented, with the ability to partner with different stakeholders and teams across the company – Self-starter with the ability to succeed in a fast-paced and rapidly changing environment – Excellent verbal and written communication skills – Fluency with data – including working with analytics when making recommendations Benefits – Competitive compensation package, including equity – Medical / Dental / Vision (including spouses, domestic partners, and children) – 401 (k) – 100% paid long-term – Disability InsurancePaid parental leave programs – Monthly stipends for personal growth and fitness & health – Choose between a home office buildout or expensing a co-working space – No-meeting Friday’s