The Coca-Cola Company Hiring for Creative Commerce Manager (On Premise) – Latin America Job at Buenos Aires Full Time

Why being part of Coca-Cola Latin America?

We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

You will drive impactful CREATIVE COMMERCE for our brands – understand consumer needs, designed through the BMAT model and delivered by PACE, bringing consumer-centric experiences on a phygital way –with conversion at its heart.

The Creative Commerce manager will support in driving End to End thinking on the consumer and shopper experience for the sparkling brands, with a specific focus in the On Premise channel (both Traditional and Modern). Connecting the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared & paid touchpoints as well as brand assets.

What we expect from you:

• Develops the Shopper Strategy and Plan for Sparkling brands linked to its E2E Journey and Big Idea to ensure that bold brand equity is translated into transactions.

• Integrate digital marketing thinking in shopper marketing campaigns (voice, QR codes, beacons, CRM, digital coupons ect.)

• Define always-on strategies to activate brand campaigns and commercial initiatives into social commerce, quick commerce and other new and innovative commerce platforms

• Customize (global brands) and/or develops (regional brands) content for specific category touchpoints and/or channel based on key occasions and relevant triggers

• Designs relevant Shopper Mechanics when it is a critical component of the big idea and scalable to ensure relevance and efficiency

• Manages the calendar of Shopper Activations together with Channel Strategy team for the On Premise channel to ensure timely execution

• Develops Shopper execution guidelines and Supports Marketing Execution by handing over to Frontline Marketing robust activation tool kits and materials for seamless market activation

• Translates Shopper Insights and Channel expertise into concrete communication and brand activation strategies and plans

• Develops phygital experiences an identifies opportunities in different touchpoints to drive conversion

• Creates enticing Costumer Sell-In stories and Value Dialogues as key topline arguments for the initiatives

• Connecting brand experiences with brand rituals building and in order to significantly improve weekly+ conversion.

Qualification & Requirements

• Preference for individuals with experience in working in consumer and shopper/commercial plans – 5+ years of experience

• Experience on Commercial or Shopper Marketing projects in the past, understand sell-in opportunities for customers and bottler timelines

• Significant marketing, communication & connections experience for leader and smaller brands

• Experience working in cross-functional and cross-geographical teams

• Fluent English is required; Portuguese/ Spanish desirable.

• Mastery Of (Required): Shopper insights and marketing; Channel insight and execution; Project management; Customer/shopper journey; Digital

• Broad Expertise In (Good To Have): Bottler management; Capability building; Agency management ; Dmi/roi management

• Communication Focus: Role will require frequent Commercial / Channel Leads; Creative and Brand teams, Role will also interact frequently with external parties, particularly agencies and POS companies

Functional Skills:

• Shopper Insights Knowledge: Ability to gather shopper insights from multiple categories and connect the dots into a strategic direction towards channel execution

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  Shopper Strategy: Ability to translate E2E Journeys into concrete activation per shopper touchpoint/channels but also beyond towards a phygital (physical & digital) path to purchase

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  Partners Management: Ability to brief agencies to develop content and communication materials for several categories and channels & ability to orchestrate multiple stakeholders, delivering the most effective and efficient tool kits for market execution.

• Ability to work in Agile cross-functional teams

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  Communicating, influence and negotiate across multiple stakeholders

What you will find working here:

• 
  Iconic and Innovative Brands: Our portfolio represents over 250 products featuring some of the world’s most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more!

• 
  Global Connections: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world.

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  Driven by Purpose: A purpose-centric approach that empowers our people to protect the environment and the communities we serve, while providing safe, quality products.

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  Belonging to a Community: We are an Organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to work.

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  Diversity, Equity and Inclusion: are at the heart of our values and our growth strategy and play an important role in the success of our company. Our aspiration is not only to mirror the diversity of the communities where we operate, but also to lead and advocate for a better shared and inclusive future.

• Development Programs: We have numerous opportunities and tools for continuous learning to help you grow and develop.

• Flexibility: As a company, we support collaboration, efficiency and we provide employees a hybrid model with the flexibility they individually need, as well as benefits for their well-being and work-life balance

• Benefits: The peace of mind you need with benefits that support your financial, physical, social and emotional well-being.

Skills

Brave Insights; Data Analysis; Creativity; Strategy Development; Rituals; Marketing Campaigns; Digital Marketing; Giving and Receiving Feedback; Influencing; Campaign Development; Integrated Marketing Communications; Project Management; Customer Knowledge

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.